The North American Market Playbook: Proven Strategies for African Tourism Brands

Are You Ready to Attract More North American Travellers?

North America is one of the most powerful outbound travel markets in the world—yet many African tourism brands are still missing out on the full potential. Why? Because they’re not selling the right way to the right audience.

This November join us for a one-day, in-person seminar designed specifically for tour operators, hoteliers, DMCs, marketers, content creators, and tourism stakeholders in East Africa who want to grow their business by attracting more high-value travellers and travel agents from Canada and the USA.

This is not about theory. This is strategy. This is execution. This is what actually works.

What You’ll Learn

How to rebrand for the North American market—without losing your authenticity
How to build trust and credibility through your content, online presence, and email communication
Why your pricing structure and packaging might be scaring off agents (and how to fix it)
How to attract off-season travellers to increase year-round revenue
How to use AI tools to build better proposals, itineraries, captions, content calendars, and sales materials
How to position your business for long-term success with real marketing systems

Bright living room with modern inventory

What’s Included

✔️ Full-Day, In-Person Seminar (November 14th)
✔️ 2-Hour Follow-Up Zoom Check-In
✔️ NEW: Advanced Strategy Zoom Session One Month Later
✔️ AI Sales & Marketing Tools
✔️ Branding & Positioning Exercises
✔️ Insider Advice From Two North American Experts
✔️ A Full Day of Networking and Business Growth

Your Experts

Angela Proffitt (USA)
Business strategist, productivity expert, AI and automation trainer. Angela teaches tourism brands how to streamline operations and create content that converts.

Lorraine Simpson (Canada)
Award-winning travel media personality, speaker, strategist, and global FAM trip leader. Lorraine teaches tourism stakeholders how to grow their brand, sell more group travel, and stand out in the North American market.

People and culture

Our people are what make us unique. Rather than outsourcing our construction engineers from questionable outsourcing establishments, we provide them with an environment that supports professional growth.

We are strong believers in giving our employees a voice. Our teams are put together with the help of our resident psychologist to ensure maximum productivity and engagement.