Beyond Borders | NIA AFRICA CONSULTING

Beyond Borders : A Coaching Intensive for African Tourism Professionals

Why “North America Ready” Matters

The North American traveller values trust, clarity, and confidence before they book. This seminar helps African tourism professionals align their brand, sales strategy, and pitch with the exact psychology and expectations of the North American buyer—leading to stronger bookings and year-round growth.

Built for African Tourism Professionals

This seminar respects your expertise. You already deliver exceptional experiences—we’re here to coach you on how to present that to the North American market in a way that builds trust and drives bookings.

What You’ll Learn

This is a focused, practical seminar designed to help you improve how you position your business, craft your message, and sell to the North American market. We’ll cover buyer psychology, pitch techniques, branding improvements, and how to convert interest into revenue.

Sales Strategies That Work Across Cultures

North Americans buy differently than Europeans or Asians. You’ll learn how to adjust your sales approach, website messaging, brochures, and trade show pitch to resonate with their unique buying behaviour.

Tools You Can Use Immediately

From pitch scripts and sales workflows to AI automation hacks, we’re sharing proven, plug-and-play tools that you can implement right away to increase bookings and streamline operations.

Built for African Tourism Professionals

✅ Pitch with Confidence and Clarity
Use strategic messaging techniques to articulate your value proposition in a way that builds immediate trust and interest with North American buyers.

✅ Positioning That Converts
Reframe your existing products—without changing them—to appeal to a market driven by aspiration, personalisation, and safety.

✅ Sales Psychology for the North American Market
Learn the emotional triggers, booking behaviours, and language patterns that influence buying decisions. Use this knowledge to reshape your entire sales funnel.

✅ Qualify and Follow-Up Like a Pro
Implement follow-up strategies that keep leads warm and close faster. Build strong, repeatable sales workflows that make you unforgettable to travel advisors and direct clients alike.

✅ Trade Show Sales Training
Make your time at expos and B2B shows matter. Learn what to say, how to say it, and how to follow up with impact and intention.

✅ AI and Automation Hacks to Scale Smarter
Streamline your operations with digital tools that take the weight off your team and allow you to manage leads, respond faster, and sell more.

✅ Upgrade Your Brand Touchpoints
From your business card to your Instagram bio—every detail matters. We'll show you how to align every public-facing element of your brand with North American expectations.

What You’ll Gain Over These Two Days:

What Makes This Different

North Americans buy differently.
They build trust differently.
They book based on emotion, confidence, and clarity—often through third parties or advisors they rely on.

And once you understand how to speak their language—
✓ In your emails
✓ On your website
✓ At trade shows
✓ In your brochures
✓ In your conversations—
You will see a dramatic shift in conversion, loyalty, and revenue.

Your Coaches:

👩‍💼 Lorraine Simpson
A Magellan Award–winning travel expert, international speaker, and former travel agency owner who built a multimillion-dollar company from scratch. Lorraine has trained thousands of travel professionals globally in sales psychology, group travel strategies, and pitch-perfect presentation skills for North American buyers.

👩‍💻 Angela Proffitt
An internationally recognised business strategist and automation expert. Angela brings decades of experience helping luxury travel and hospitality brands streamline operations, implement smart systems, and sell efficiently using tech that works.