Who We are | NIA AFRICA CONSULTING

About Us

Nia Global Strategies Limited is an international tourism consultancy working at the intersection of Africa, global markets, and meaningful growth.

Our role is simple yet powerful. We help African destinations, governments, tourism boards, and private sector operators connect more effectively with North America, Europe, and the wider global travel trade. We do this through strategy, education, advocacy, representation, and carefully curated travel experiences that translate potential into real results.

We work across multiple layers of the tourism ecosystem. From liaising with ministries and national tourism boards to advising private operators, from speaking on global stages to training frontline sellers, our work focuses on one outcome: positioning Africa clearly, confidently, and competitively in the international market.

Although markets may share a common language, expectations, buying behaviour, and decision making differ dramatically. Understanding those differences is where our expertise lies. We help African tourism stakeholders navigate those nuances with confidence, clarity, and credibility.

What We Do

Our work is rooted in long term thinking, market intelligence, and relationships built on trust. We do not offer one size fits all solutions. Every engagement is tailored to the destination, the market, and the goals at hand.

Government and Tourism Board Liaison

We work directly with ministries of tourism, tourism boards, and national stakeholders to support market positioning, international outreach, training initiatives, and trade engagement. This includes advising on North American and European market readiness, developing specialist programmes, supporting trade show strategies, and acting as a bridge between public and private sectors.

Tourism Consulting and Market Strategy

We advise African tourism businesses, DMCs, hotels, and lodges on how to package, price, position, and present their product for international buyers. This includes sales strategy, branding alignment, storytelling, and understanding how global travel advisors and consumers actually buy.

Training and Sales Education

Education is at the heart of everything we do. We design and deliver in country seminars, workshops, and mastermind sessions focused on practical sales skills, cultural nuance, and international market expectations. These sessions are built to create confidence, consistency, and measurable improvement in performance.

FAM Trips with Purpose

Our FAM trips are not sightseeing exercises. They are structured, educational, and results driven. We carefully select experienced travel advisors, content creators, and decision makers, then pair immersive travel with guided training, storytelling, and post trip follow up designed to turn experience into bookings.

Trade Representation and Global Engagement

We represent African destinations and companies at key international trade shows and industry events across Canada, the United States, Europe, and beyond. We facilitate introductions, open doors, and support meaningful conversations with buyers, consortia, media, and industry leaders.

Content Creation and Brand Positioning

We help shape how Africa is seen and understood internationally. This includes strategic messaging, visual storytelling, sales collateral, digital content, and brand narratives that resonate with global audiences while remaining authentic and Africa led.

Speaking and Thought Leadership

We speak at international conferences, industry forums, and educational events, sharing insight on tourism growth, market trends, sales psychology, and the future of Africa in global travel. These platforms allow us to advocate, educate, and elevate the conversation around African tourism.