Who We are | NIA AFRICA CONSULTING

About Us

Naya Global Strategies Limited is a tourism consultancy built on one bold mission: to help African tourism businesses speak the language of the North American market—and close the sale. We work exclusively with African tourism boards, travel companies, DMCs, hotels, lodges, and tourism stakeholders to elevate their global presence and bridge the cultural and commercial gap between Africa and North America.

We understand that although both markets speak English, the approach to sales, marketing, and relationship-building is entirely different. The North American traveller—and the North American travel advisor—requires a different kind of conversation. At Naya Global Strategies, we help you master that conversation.

What We Do

Our work is grounded in strategy, visibility, and long-term results. We don’t just bring North American travel agents on FAM trips—we teach them how to sell your destination. We don’t just create content—we shape your positioning. We don’t just open doors—we help you walk through them, ready to sell.

Our multi-level approach includes:

Mastermind Events and Sales Seminars
We host powerful one- or two-day seminars tailored for African travel companies, covering pricing strategy, branding, packaging, storytelling, and cultural sales nuance. These are often delivered in partnership with international experts like Angela Proffitt and are designed to shift your mindset and position you for global sales success.
FAM Trips That Convert
Our FAM trips are built for impact. We carefully select top-performing North American travel advisors and bring them to your country—but more importantly, we provide training to help them understand how to sell your product. Our trips are followed by strategic workshops, content production, and ongoing follow-up to ensure your investment results in bookings.
Trade Engagement and Introductions
We represent African travel companies at major North American trade shows and connect you with vetted buyers, consortium leads, and decision-makers across Canada and the United States. These are real, qualified connections—built to drive growth.
Content Creation and Brand Strategy
We help you build a brand that speaks to the North American market. That includes producing high-conversion sales collateral, branded videos, photography, and strategic messaging that aligns with North American buyer behaviour.
Custom Market Entry Strategies
From understanding the buyer mindset to pricing your product for the North American agent, we deliver actionable, step-by-step strategies that support you from market entry to long-term growth.